If you are in the market for a new website, you’ll already have a list of criteria to help you select a developer i.e. experience, pricing, timeframe etc.

You may have already decided which CMS platform you want to use, be it an open source CMS like Joomla or WordPress, a proprietary system or cloud based CMS like Adobe Business Catalyst or  Magnolia.

Quite often, the bulk of a website budget is channelled towards design and functionality with little left for copywriting.  The text on your website is an important element of your branding – consider the language you use, the wording and the length of spiels on your site – it all adds to the overall message you are sharing with your audience.

 We’ve put together a few tips to help you come up with great content for your new website. 

No matter the industry you work in, I’m almost certain that you have come across a “serial TLAer”.  Loosely defined here as the slightly annoying person who throws endless acronyms into a discussion without considering whether anyone actually has a clue what they are talking about.

Website designers and developers are particularly guilty of this.  We often launch into discussions around SEM, SEO, CMS & CSSes without pausing for a moment to take stock of the blank looks in the room.   

For startups, there are those that get their websites up straight away and those that hold off until there’s enough cash in the bank to invest in a site.  

Regardless of which camp you belong to, there are a few simple steps you can take on day one, for very little outlay which will prepare and protect your brand until you are ready to get online