Email Marketing

    Cassandra Robson

Email Marketing

There is nothing more annoying than unsolicited emails or spam, or worse still, when you try to unsubscribe to a newsletter only to find the link doesn’t work.

Email marketing can be an effective tool for retaining your existing customers but, poorly executed may do more harm than good.

The essentials components of an effective email marketing program are:

  • Capturing customer details on your website, with ‘opt-in’ forms and enticers.
  • An established and maintained database of contacts.
  • A format which is easy to read across multiple platforms.
  • Interesting and relevant content.
  • Compliance with The Spam Act, including appropriate ‘unsubscribe’ management.
  • Meaningful reports to track the success of your campaigns.

Cassae Designs can assist you to set up and if necessary, execute email marketing campaigns for your business to increase sales to existing customers, encourage loyalty or repeat purchase by one-off purchasers or win-back lost customers.

Email Marketing Services

Template Design

We will create an email template which is consistent with your brand, your look and feel. A well designed template is essential for catching the attention of your audience.

Campaign Management

With Business Catalyst you can schedule unlimited campaigns, and depending on your hosting package, can send up to 10,000 emails per month at no additional cost. With the easy-to-use campaign tracker, you will receive real time updates on which customers ‘open’ and ‘action’ your campaigns.

List and Unsubscribes Management

Create email marketing lists from your current customer database, or start today using the built-in Customer Relationship Management (CRM) tool.‘Unsubscribers’ are automatically updated with each campaign to ensure you comply with The Spam Act.

Detailed Reporting – Sent to Your Inbox

As with all marketing activity it is important to track the success of each campaign. For this, you will need accurate and timely reporting which covers: unsubscribes, open rates, click throughs and bounces. Reports can be published directly to your inbox on a daily or weekly basis.

To find out more about our email marketing campaigns, contact Cassaè Designs, Website Design Brisbane.